In this age of retrenchment, stories of expansion stand out: Caroline Showalter Hipple ’77, for example, who as president of Altanta-based Storehouse, Inc., a furniture retailer, has overseen a nearly 80 percent growth in profits over the past ten years. In 2010, according to Intown (Atlanta, Ga., 9/22/11), Hipple was named entrepreneur of the year by Catalog Success magazine. Hipple attributes at least part of the company’s success to being attuned to “the soul of the person who is buying these products…It’s economically more profitable to care,” she said. “It’s emotionally harder.”