Hollins University is pleased to welcome Tammy Moore as the new interim vice president for marketing and communications. In this leadership role, Moore will oversee the university’s marketing and communications team and guide efforts to enhance the Hollins brand and increase its national visibility. She will lead the development and execution of strategic initiatives that strengthen the university’s reputation and connect with audiences across a variety of platforms.
With a diverse background in marketing and communications across various industries, including higher education, Moore brings a wealth of expertise to this role. She has a proven track record of building and leading high-performing teams, successfully guiding organizations through periods of change by leveraging strategic communications and brand development to achieve long-term success. Moore holds a B.A. in psychology and business, an MBA, and is a certified change practitioner.
Hollins University is working to raise significant funds for scholarships, academic initiatives, and campus development projects, including a focus on the HOPE (Hollins Opportunity for Promise through Education) Scholarship, which provides vital financial assistance to talented, academically prepared students in need. This commitment to ensuring that every student has access to a transformative education is a cornerstone of Hollins’ strategic plan, along with expanding the HOPE Scholarship from a regional initiative in the Roanoke, Virginia area to a nationally recognized program accessible to young women across the United States.
“Hollins University is at a pivotal moment in its history,” said President Dr. Mary Dana Hinton. “Our commitment to empowering women, supporting innovative academic programs, and ensuring access through initiatives like the HOPE Scholarship is more important than ever. Tammy’s strategic vision in marketing and communications will play a key role in helping us achieve our fundraising goals and secure the future of our beloved institution.”
“I am honored to join Hollins University at such an exciting time,” said Moore. “The opportunity to help amplify the university’s mission, inspire philanthropic support, and ensure that future generations of women have access to the experience that Hollins offers is incredibly meaningful to me.”
